Brand and Creative
UI and UX Design
Design accessible interfaces around user tasks, content and product behaviour.
Service overview
What UI and UX Design should accomplish
Design accessible interfaces around user tasks, content and product behaviour. We begin by reviewing positioning, audience understanding, content needs, production constraints and channel behaviour, then scope the work so the responsible team can run and improve it after delivery.
Service focusUI and UX Design
Design accessible interfaces around user tasks, content and product behaviour.
Discuss this service ↓Problems solved
When this service becomes useful
Interfaces and content do not give customers a clear path through complex information.
The current approach to UI and UX Design does not have a clear owner, acceptance criteria or agreed measure of success.
UI and UX Design decisions are split across teams, tools or suppliers, creating avoidable gaps in delivery.
Suitable for
A sensible fit when
- Teams that need to design accessible interfaces around user tasks, content and product behaviour
- Organisations reviewing UI and UX Design before a launch, migration or major investment
- Brand, product and marketing teams that need a recognisable system their people can use consistently
Key benefits
What the work should improve
- A clear decision on UI and UX Design, tied to the business goal and audience
- Less rework because positioning, hierarchy, format and production rules are resolved before production
- Named ownership, quality checks and a practical way to track recognition, usability and campaign learning
Deliverables
Outputs from UI and UX Design
UI and UX Design review and requirements brief
UI and UX Design concept, system and application guide
UI and UX Design implementation with documented quality checks
UI and UX Design asset library, usage guidance and production handover
Working process
UI and UX Design: from review to handover
Frame
Clarify the audience, message and production problem behind UI and UX Design.
Explore
Develop and compare suitable directions for UI and UX Design.
Systemise
Turn the chosen direction into repeatable UI and UX Design rules and assets.
Apply
Test UI and UX Design across real content, formats and team workflows.
Platforms and technologies
Selected to fit the requirement
FigmaAdobe Creative CloudDesign tokensPrototyping toolsContent systemsVideo production tools
Frequently asked questions
Questions about UI and UX Design
What is included in UI and UX Design?＋
Design accessible interfaces around user tasks, content and product behaviour. The final scope lists the decisions, implementation work, review points and handover needed for that outcome.
How does WebGeneric choose an approach for UI and UX Design?＋
We compare positioning, audience understanding, content needs, production constraints and channel behaviour. The recommendation reflects the client's priorities, current setup and ability to operate the result.
What should the client team provide for UI and UX Design?＋
Current brand material, audience insight, content, channel formats, product examples and the team responsible for ongoing production.
Enquire about UI and UX Design
Share the requirement, current system and useful constraints.
We will use the information to confirm whether this service is the right starting point.
Discuss UI and UX Design