Performance Advertising
Google Ads
Plan and manage search, shopping, video, demand and automated campaigns with stronger conversion data.
Service overview
What Google Ads should accomplish
Plan and manage search, shopping, video, demand and automated campaigns with stronger conversion data. We begin by reviewing audience demand, offer strength, creative, landing journeys and conversion data, then scope the work so the responsible team can run and improve it after delivery.
Service focusGoogle Ads
Plan and manage search, shopping, video, demand and automated campaigns with stronger conversion data.
Discuss this service ↓Problems solved
When this service becomes useful
Campaign creative, offers and landing pages are tested without a shared learning plan.
The current approach to Google Ads does not have a clear owner, acceptance criteria or agreed measure of success.
Google Ads decisions are split across teams, tools or suppliers, creating avoidable gaps in delivery.
Suitable for
A sensible fit when
- Teams that need to plan and manage search, shopping, video, demand and automated campaigns with stronger conversion data
- Organisations reviewing Google Ads before a launch, migration or major investment
- Marketing and sales teams that need media decisions tied to lead quality, revenue or another commercial outcome
Key benefits
What the work should improve
- A clear decision on Google Ads, tied to the business goal and audience
- Less rework because audience, offer, creative, landing-page and conversion choices are resolved before production
- Named ownership, quality checks and a practical way to track media and sales feedback
Deliverables
Outputs from Google Ads
Google Ads review and requirements brief
Google Ads channel, creative and measurement plan
Google Ads implementation with documented quality checks
Google Ads campaign QA, reporting definitions and optimisation plan
Working process
Google Ads: from review to handover
Diagnose
Review demand, account history and conversion evidence before changing Google Ads.
Plan
Set the audience, offer, channel role and learning agenda for Google Ads.
Activate
Launch Google Ads with verified tracking, creative and landing-page alignment.
Optimise
Use qualified lead and revenue feedback to improve Google Ads.
Platforms and technologies
Selected to fit the requirement
Google AdsMeta AdsLinkedIn AdsTikTok AdsGA4Google Tag ManagerMeta CAPICRM platforms
Frequently asked questions
Questions about Google Ads
What is included in Google Ads?＋
Plan and manage search, shopping, video, demand and automated campaigns with stronger conversion data. The final scope lists the decisions, implementation work, review points and handover needed for that outcome.
How does WebGeneric choose an approach for Google Ads?＋
We compare audience demand, offer strength, creative, landing journeys and conversion data. The recommendation reflects the client's priorities, current setup and ability to operate the result.
What should the client team provide for Google Ads?＋
Previous campaign data, target markets, offers, creative, landing pages, conversion values and sales feedback.
Enquire about Google Ads
Share the requirement, current system and useful constraints.
We will use the information to confirm whether this service is the right starting point.
Discuss Google Ads