01ProblemCampaign traffic reaches pages that do not support the visitor's next decision.02MethodDiscover03OutcomeA clear decision on Website Maintenance, tied to the business goal and audience
Website MaintenanceStructureOperate
Slide 1 of 3: Website Maintenance
Service overview
What Website Maintenance should accomplish
Keep platforms secure, current, measurable and ready for planned improvement. We begin by reviewing customer tasks, content structure, accessibility, performance and integration constraints, then scope the work so the responsible team can run and improve it after delivery.
Service focusWebsite Maintenance
Keep platforms secure, current, measurable and ready for planned improvement.
Keep platforms secure, current, measurable and ready for planned improvement. The final scope lists the decisions, implementation work, review points and handover needed for that outcome.
How does WebGeneric choose an approach for Website Maintenance?+
We compare customer tasks, content structure, accessibility, performance and integration constraints. The recommendation reflects the client's priorities, current setup and ability to operate the result.
What should the client team provide for Website Maintenance?+
Current analytics, priority journeys, content, technical access and the people who will own the platform after launch.
Enquire about Website Maintenance
Share the requirement, current system and useful constraints.
We will use the information to confirm whether this service is the right starting point.
Discuss Website Maintenance
Start with the outcome, current setup and the people who will own the work.