Performance Advertising
Programmatic Advertising
Manage display, video, native and connected TV inventory with brand and frequency controls.
Service overview
What Programmatic Advertising should accomplish
Manage display, video, native and connected TV inventory with brand and frequency controls. We begin by reviewing audience demand, offer strength, creative, landing journeys and conversion data, then scope the work so the responsible team can run and improve it after delivery.
Service focusProgrammatic Advertising
Manage display, video, native and connected TV inventory with brand and frequency controls.
Discuss this service ↓Problems solved
When this service becomes useful
Media spend is optimised to platform activity rather than lead quality or revenue.
The current approach to Programmatic Advertising does not have a clear owner, acceptance criteria or agreed measure of success.
Programmatic Advertising decisions are split across teams, tools or suppliers, creating avoidable gaps in delivery.
Suitable for
A sensible fit when
- Teams that need to manage display, video, native and connected TV inventory with brand and frequency controls
- Organisations reviewing Programmatic Advertising before a launch, migration or major investment
- Marketing and sales teams that need media decisions tied to lead quality, revenue or another commercial outcome
Key benefits
What the work should improve
- A clear decision on Programmatic Advertising, tied to the business goal and audience
- Less rework because audience, offer, creative, landing-page and conversion choices are resolved before production
- Named ownership, quality checks and a practical way to track media and sales feedback
Deliverables
Outputs from Programmatic Advertising
Programmatic Advertising review and requirements brief
Programmatic Advertising channel, creative and measurement plan
Programmatic Advertising implementation with documented quality checks
Programmatic Advertising campaign QA, reporting definitions and optimisation plan
Working process
Programmatic Advertising: from review to handover
Diagnose
Review demand, account history and conversion evidence before changing Programmatic Advertising.
Plan
Set the audience, offer, channel role and learning agenda for Programmatic Advertising.
Activate
Launch Programmatic Advertising with verified tracking, creative and landing-page alignment.
Optimise
Use qualified lead and revenue feedback to improve Programmatic Advertising.
Platforms and technologies
Selected to fit the requirement
Google AdsMeta AdsLinkedIn AdsTikTok AdsGA4Google Tag ManagerMeta CAPICRM platforms
Frequently asked questions
Questions about Programmatic Advertising
What is included in Programmatic Advertising?＋
Manage display, video, native and connected TV inventory with brand and frequency controls. The final scope lists the decisions, implementation work, review points and handover needed for that outcome.
How does WebGeneric choose an approach for Programmatic Advertising?＋
We compare audience demand, offer strength, creative, landing journeys and conversion data. The recommendation reflects the client's priorities, current setup and ability to operate the result.
What should the client team provide for Programmatic Advertising?＋
Previous campaign data, target markets, offers, creative, landing pages, conversion values and sales feedback.
Enquire about Programmatic Advertising
Share the requirement, current system and useful constraints.
We will use the information to confirm whether this service is the right starting point.
Discuss Programmatic Advertising