Search Intelligence
Search Audits
Turn technical, content and authority evidence into a prioritised search roadmap.
Service overview
What Search Audits should accomplish
Turn technical, content and authority evidence into a prioritised search roadmap. We begin by reviewing search demand, crawlability, content usefulness, entity clarity and authority signals, then scope the work so the responsible team can run and improve it after delivery.
Service focusSearch Audits
Turn technical, content and authority evidence into a prioritised search roadmap.
Discuss this service ↓Problems solved
When this service becomes useful
Technical issues dilute indexing, authority and performance across the site.
The current approach to Search Audits does not have a clear owner, acceptance criteria or agreed measure of success.
Search Audits decisions are split across teams, tools or suppliers, creating avoidable gaps in delivery.
Suitable for
A sensible fit when
- Teams that need to turn technical, content and authority evidence into a prioritised search roadmap
- Organisations reviewing Search Audits before a launch, migration or major investment
- Teams whose expertise, products or locations are difficult to discover or understand in search and answer systems
Key benefits
What the work should improve
- A clear decision on Search Audits, tied to the business goal and audience
- Less rework because technical access, topic structure, source quality and entity signals are resolved before production
- Named ownership, quality checks and a practical way to track search visibility and qualified organic actions
Deliverables
Outputs from Search Audits
Search Audits review and requirements brief
Search Audits technical, content and authority roadmap
Search Audits implementation with documented quality checks
Search Audits validation report, monitoring plan and publishing guidance
Working process
Search Audits: from review to handover
Audit
Inspect technical access, demand and source quality relevant to Search Audits.
Map
Connect queries, entities, pages and evidence into a plan for Search Audits.
Improve
Implement the technical and content changes agreed for Search Audits.
Validate
Check indexing, visibility and qualified actions after Search Audits changes are released.
Platforms and technologies
Selected to fit the requirement
Google Search ConsoleBing Webmaster ToolsSchema.orgLog analysisCrawling toolsGA4Content systems
Frequently asked questions
Questions about Search Audits
What is included in Search Audits?＋
Turn technical, content and authority evidence into a prioritised search roadmap. The final scope lists the decisions, implementation work, review points and handover needed for that outcome.
How does WebGeneric choose an approach for Search Audits?＋
We compare search demand, crawlability, content usefulness, entity clarity and authority signals. The recommendation reflects the client's priorities, current setup and ability to operate the result.
What should the client team provide for Search Audits?＋
Search Console access, analytics, priority queries, current content, technical constraints and credible source material.
Enquire about Search Audits
Share the requirement, current system and useful constraints.
We will use the information to confirm whether this service is the right starting point.
Discuss Search Audits